![]() Today, Fear of God is all about creating everyday clothes with a touch of sophistication and all-American spirit –– everything from the color to the silhouettes and even the emotions captured are distinctly American. While Fear of God has its roots firmly in T-shirts and streetwear staples, it’s beginning to become much more than that, bringing forth a unique take on new American luxury. There are various ‘90s references in the Fear of God designs –– think Kurt Cobain and characters from films like ‘The Breakfast Club’ –– yet the brand also feels completely modern, with inspiration taken from young street-style trendsetters, too. Fear of God kickstarted the luxury streetwear revolution in the fashion industry, and Lorenzo has aspirations for the brand to become as big as the likes of Ralph Lauren, but with a much wider audience, speaking to a broad range of American subcultures. ![]() A few conversations later and Lorenzo was supplying clothes to Yeezy, and found his brand on the rails of one of America’s top department stores, Barneys. Whatever the true meaning of the name, Lorenzo is always quick to shift any accolades or spotlight away from himself, instead thanking and crediting God for his successes.įear of God has been around since 2013, although in the brand’s earlier years, Lorenzo was more widely known as the guy who kickstarted the tour merchandise craze, with his Wes Lang-inspired Yeezus and Justin Bieber’s Vetements- and Raf Simons- style ‘Purpose’ tour merch.Īt the start, Lorenzo was running the brand out of his garage, which is where Virgil Abloh first picked up a piece. Perhaps ironically, Lorenzo recognizes that the name ‘Fear of God’ references both the strength of his faith today, and also his grappling with it growing up. The brand is a physical representation of many of Lorenzo’s interests, from baseball to his favorite bands, such as Metallica, and God also ranks highly in his list of priorities. The brand is called Fear of God because Christianity was a big part of Lorenzo’s upbringing, and his faith continues to be one of his biggest inspirations today. It’s an approach that would later lead him to bridge the gap between luxury fashion and streetwear with Fear of God. So, he decided to become a party promoter, creating events that bridged the gap between all three. It was then that he noticed a gap in the nightlife industry –– there were only hip-hop parties, techno nights, or A-list celebrity parties, but nothing in between. After studying for an MBA, Lorenzo planned to become a sports agent, until he started dating a Hollywood actress. ![]() Due to his father’s job, a young Lorenzo traveled America, moving from school to school, which exposed him to the myriad of cultural influences that now inspire his fashion brand. Collect them all.Fear of God is made by Jerry Lorenzo Manuel, son of former Major League Baseball manager Jerry Manuel. But we’ve also got puffer vests, glossy puffers, iridescent puffers, metallic puffers, matte colour puffers, cropped puffers, mega puffers, little puffers and packable puffers. Quilted for even fill distribution, most of our puffer coats are made from an innovative Japanese ripstop fabric that’s water repellent. While the OG puffer jacket – aka The Super Puff – has been designed to deliver warmth to -30☌ / -22☏, The Super Puff Long is a bit of an over-achiever and will keep you toasty up to -40☌ / -40☏. Our puffer coats contain 100% responsibly sourced goose down. Not only will it have you feeling super fly, super chill, super fresh but it’s been engineered to keep you super warm all winter long. Allow us to present to you the coolest, the smoothest, the baddest, the puffiest bubble jacket in the universe. Some call it the greatest jacket on the planet.
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